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Perth MusicGroove Armada Release EP With Bacardi B-Live
Bacardi have just announced the upcoming release of the eagerly awaited EP from this year’s Bacardi Express headliners Groove Armada. The EP is available to adult music fans via the B-LIVE Share application that can be found at www.bacardi.com. Remixes of one of the EP tracks, ‘Drop The Tough’, came courtesy of Australian Electronica duo Van She Tech and Brazilian dance duo The Twelve’s.
The EP will be delivered through an innovative online sharing mechanic called Bacardi B-LIVE Share. Bacardi B-LIVE Share is a pioneering online application encouraging and rewarding consumers who share music from Groove Armada’s new EP with their own online communities. Sharing can take place through the site and widgets that can be integrated into social networking environments. The more consumers share, the more tracks from the EP are released to them. Additionally, Australian users have the chance to win a VIP experience with Groove Armada onboard the Bacardi Express this March – see www.bacardi.com for details.
B-LIVE Share is a pioneering application, as it empowers sharing as the future model for music content distribution. Sharing music via this method is legal because the rights owners — the artists, Bacardi B-LIVE Records and the publisher — are all compensated for the downloads and shared files.
The EP release highlights an eight month first-of-its-kind collaboration between the premium spirit brand Bacardi and the music group. In April 2008, Bacardi announced a ground-breaking global music agreement with Groove Armada. Groove Armada side-stepped music industry tradition and worked with Bacardi in touring, recording, and producing Bacardi B-LIVE — the global experiential marketing programme, which reaches its climax in March this year when they jump onboard Australia’s Bacardi Express.
The online sharing application is available now through to March 1st, when the EP will be available via commercial digital release.
